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RICHERT FAMILY REAL ESTATEEST. 2004  ·  eXp REALTY
Pre-Listing · Seller Guide

Photography Day:
Getting the Home Ready

Your photos are the first showing — most buyers will decide whether to visit based on them. Here is exactly how to have the home ready when the photographer arrives.

We see the need because we know the need.

Dave Richert 630.906.7266 dave@richertfamily.com richertfamily.com

Buyers scroll fast. The homes that stop the scroll are the ones that prepared for picture day.

The Photo-Ready Checklist

1  Timing & Ground Rules
Please have everything done 15 minutes before the appointment
  • All items on this page should be complete 15 minutes before your scheduled photography time.
  • The photographer prefers to have the home to himself while working. If that is an issue, contact us ahead of time.
  • Please have a front door key available at the appointment — we will put the lockbox up while we are there.
  • All staging recommendations from our walkthrough should be completed before photo day.
From Dave: If a staging item is not going to be done in time, call me before the appointment — moving a photo shoot is easy, reshooting a house is not.
2  Light & Atmosphere
Light sells the room
3  Every Room
Declutter, depersonalize, and stage
4  Outside & Curb Appeal
The exterior shot is usually photo number one
From Dave: Walk to the curb and look at your home the way a buyer will see photo one. Whatever catches your eye first — that is the thing to fix.

Good to Know

✓Photos drive showings — the majority of buyers shortlist homes online before they ever call an agent
✓Take a phone test shot — photograph each room with your phone; clutter you stopped noticing will jump out
✓Weather can move the date — exterior photos want decent skies; we would rather reschedule than publish gray
✓Closets and garage count — buyers open everything online too; thin them out before the shoot
✓The photos live for months — these same images run in MLS, social, brochures, and mailers, so one great shoot pays for itself
✓Call us first — not sure whether to stage it, hide it, or leave it? Send a photo and we will tell you
How We Help

Picture day is a team event

Staging walkthrough

Before photo day, we walk the home room by room and leave you a short, specific staging list — no guesswork about what matters.

A professional photographer

We hire and schedule the photographer, and we are there for the shoot. You do not manage any of it.

Lockbox and logistics

We set up the lockbox at the shoot so showings can start the moment the listing goes live.

Marketing that follows

Your photos go to work immediately — MLS, social media, brochures, and buyer outreach across the Fox Valley.

We see the need because we know the need.

Questions about staging, timing, or anything on this list? That's what we're here for. One call and you'll know exactly where things stand.

QR code to richertfamily.com
Dave Richert
630.906.7266
dave@richertfamily.com
richertfamily.com
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Dave Richert · Richert Family Real Estate Team · eXp Realty · 630.906.7266 · dave@richertfamily.com · richertfamily.com